SAN CLEMENTE, Calif., August 24, 2009 -- Medelita®, maker of breakthrough scrubs and lab coats for female clinicians, was founded on the premise that quality medical apparel should be both beautiful in appearance and high in performance. At a time when unisex medical uniforms dominated the market, a woman’s only choice was to shop on price; today, that paradigm has changed and the value of a garment is defined by a high level of product and customer satisfaction, as reflected in accolades from loyal Medelita customers. “I received my new lab coat today and it is beautiful...finally, a lab coat that doesn't look like I'm wearing a big white bag and feel like sandpaper,” said Mary Beth H., PA-C, of Loma Linda, Calif. “The workmanship is so nice. It looks like it was custom made and fitted for me. The detailing gives it such a clean, superior look. Thank you for making a great product! Considered to be utilitarian by some, the frumpy, unisex scrubs and lab coats provided by hospitals for female employees fail to deliver the confidence and composure that professional attire should convey. Medelita strives to meet the needs of women in healthcare. “I saw the write up about your coats in the e-mail from AMWA,” according to Desiree C, physician from Dover, Mass. “I never thought about getting my own coats before (for over 30 years). I've always worn the thin, horrible ones the hospital provides. I'm looking forward to receiving yours.” “I must commend Medelita for its outstanding commitment to serving health professionals, for having beautiful attire is an important component of delivering effective medical care,” said Linda S., a satisfied customer from Westbury, NY. I look forward to ordering more items from the company!” Many companies touting designer lab coats overlook performance and functionality for the sake of appearance, but Medelita addresses both with high performance fabrics and feminine tailoring. “I purchased a lab coat from [Medelita] at the CAPA conference this year. Just wanted to let you know that I LOVE IT! I get compliments all the time on how tailored and professional it looks, said Tiffany H., PA-C from Sacramento, Calif. “I've gotten blood on it more than once and it beautifully rolls right off. And I love that I can wash it, throw it in the dryer and it comes out looking like the day I bought it, stainless (and no ring around the collar which has been a problem with previous white coats over time), and without wrinkles. Thanks for making such a great product!” For the first time ever, women in clinical settings are rewarded with fit, functionality and form in a product that is a staple in their wardrobe but that wears like a custom-made outfit. “You can be assured I will be passing this along to friends, colleagues and family (mom and sis are also doctors!),” said Silddly A. MD from Doral, Fla. “This is exactly what we have all been waiting for! As you said, the lab coat is our 'suit', and it should look the best. The feminine but classic look is perfect.” “I am SO happy with the scrubs. I wore them for the first part of the photo shoot, and I think they looked marvelous,” stated Margaret A., PA-C from Palo Alto, Calif., who won an award in her field. “The material is wonderful, and I never thought scrubs could be so flattering. I love the shape. I am so glad I bought the items. I'd been thinking about it, and then that award was the impetus for a treat. And a treat they are! Thank you so much for your excellent customer service.” In addition to women working in healthcare, Medelita lab coats are worn and appreciated by those in academia and other laboratory settings, who need a garment that commands respect as effectively as it repels fluids. “Let me just tell you how pleased I am with the coat. It is even nicer and better than I could have expected. The quality, durability, everything about it down to the embroidery is excellent,” remarked Ashley T., PhD in Toxicology from Raleigh, NC. “Frankly I just cannot put into words my happiness when I see how liquid and other materials that normally soak right through my old lab coats just seem to bounce off of your lab coats, it is so wonderful that I just cannot bring myself to put the old ones back on while my new one is being laundered!” “I do love my Medelita scrubs,” said Ellen S., MPAS, PA-C from Houston, TX. “A patient spilt his pancake syrup on me the other day and I just went to the sink and it washed right off. It dried just as quick. Awesome!” Women are seeking out Medelita’s practical and stylish solution to perfunctory unisex medical uniforms and are delighted to receive them as gifts, as described in this customer’s experience purchasing embroidered lab coats. “My fiancé absolutely loved the lab coat gift...she has a keen eye for style, and really appreciated the feminine lines and subtle details,” wrote Dariusz G., a customer from Puerto Rico. “I think she will eventually buy a couple more in the near future and will likely spread the word to fellow physicians. Actually, everyone that saw the coat was very impressed with the style and quality of craftsmanship. Thank you for going out of your way to make it possible to get the gift on time for her med school graduation. It made for a very special gift that will be well used in the near future. I really appreciate your help.” Made from 100 percent high-denier cotton, the Medelita lab coat is designed specifically for women with a focus on fit and function. The fluid resistant lab coats are treated with Advanced Dual Action Teflon® fabric protector, which allows fabric to repel and release stains. Tailored for a feminine shape, the coats feature traditional side slits, French finish inside seams and hidden inside pockets that are great for carrying handheld devices and mobile phones. In addition to high quality lab coats, Medelita provides a line of performance women’s healthcare apparel, including clinician scrubs and nursing scrubs, which are available in sizes 0 to 16, in petite, regular and tall sizing. Medelita products are sold direct online, at medical conferences and select retailers. For more information, please visit www.medelita.com. About medelita medelita has one purpose: to reinvent the way women of all healthcare professions present themselves at work by offering the highest quality, best fitting, and most comfortable medical apparel available, including lab coats, women’s lab coats, women’s scrubs and medical scrubs. medelita caters to professional women who want their uniforms to embody the poise and confidence already displayed from within. For more information, visit our website at http://www.medelita.com or call (877) 987-7979. Contact Lara Manchik Medelita LLC firstname.lastname@example.org (877) 987-7979 http://www.medelita.com
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