You may be focused on studying your area of medical expertise, but to get to your ultimate success you'll need to learn some basics about business. These concepts will empower you to excel in your profession to a level that sets you far beyond others in your field.
“But I am studying to become a pharmacist/physician/nurse/physician assitant!”
“I don’t have any interest in the business side of my profession.”
“I’m not looking to own my own practice- I just want to focus on learning my craft and helping my patients the very best way that I can!”
It doesn’t matter what niche you are looking to get into, what company you are seeking employment with, or what post-graduate studies you are hoping to pursue: if you want to stand out among your colleagues, you have to go out into the world and market yourself! Because here's the thing: you're not going to make a name for yourself without a little extra effort.
How you brand and market yourself matters. So how can you develop your very own personal brand?
Here are some questions you can start asking yourself: Who are you? What do you represent? What are you super passionate about, to the point where when you started talking about it, your genuine enthusiasm gets other people excited as well?
There are 5 things to consider when you embark on representing yourself as a brand to get your message and mission out as effectively as possible to your audience:
1. QUALITY CONTENT.
Very simply put, you need to create content that people actually want. Whether that is charts, graphs, videos, podcasts, or memes, put yourself in your audience's shoes. There is so much information out there. If you were scrolling through it all and stumbled on your content, would you read it? Does it make a topic/point interesting, easier to understand, more entertaining, or engaging? If it’s a professional photo of you in action as a healthcare provider, are you dressed to impress with the highest-quality Medelita white coat or scrubs? These are just some of the factors you can focus on to really drive your value home.
Imagine subscribing to a magazine that came in January, then one week later, nothing until April, and then the next issue the next day—then you never heard from them again until January 1. Would you pay for that? Or would you pay for one that came like clockwork every week, every month, or maybe quarterly with the reliability that it will always follow through? The content you create and the engagement you get involved with needs to send the same message: 'You can count on me!'
If you say you are passionate about exercise, but you never work out or none of your actions in creating your content reflect your words, who is going to listen to you? This is a very simple concept that is so often missed. You can't do everything, even though I am sure you have many passions, so follow this ninja tip for content creation: narrow it down to 3 to 5 core concepts. Five or fewer themes that you will focus all of your energy, efforts and content around. For me, it's nutrition, inspiration, and humor—that's it! Before I make a post, I ask myself, 'Does this fit my core concepts?' If it's a 'no,' then I don't post it. Better to ask yourself that before you embark on putting in your time and energy in the content ahead.
I am willing to bet that you are not the only professional who does what you do, regardless of your specific niche. So ask yourself this question:
Why am I better at what I do than my colleagues?
What makes my message shine above the rest?
If you solve a problem, simplify the status quo, or make a simple change that allows easier understanding or implementation of a concept or skill, you win! Innovation is the name of this game—learn it, use it, and play it well.
If you have a mission, something that you are so passionate about you cannot think about anything else, I am guessing it's big. So big, that you cannot do it all by yourself. There are lots of gears involved to make a machine move, so working with those on the same or similar mission as you is a win-win: you each help each other succeed. Working with an amazing company like Medelita who is always looking to bring these concepts into action is just one example how you can really shine in your field!
Bonus: who doesn't love a little competitive advantage from working with someone on your level or slightly beyond where you're at now? That drive keeps us alive, and constantly wanting to push and improve.
So, there you have it! Five steps to ensure you craft your very own brand. And you don't even need to rent out a warehouse. Unleash the powerhouse within and you will dominate your market by leading with your passion.
Be sure to check out my Instagram account for examples of my content and how I implement the 5 concepts into creating my content. Feel free to send me a direct message thereand let me know if you found this article helpful. Be great, go forth and dispense your FULL potential, my friends!